Book List
Recommended Books Graphic Design Step by Step – A graphic design magazine published once every 2-3 months in the USA, with photos of designers at work, from sketch to production. Print – Specializes in new types of paper, comes with samples. Communication Arts – The most prestigious magazine. Eye – British Graphic Design. Graphics – The best and most expensive […]
Grid and Layout
Grid and Layout A designer can’t even make a simple sticker without using a grid – it is the setting stone of the designer and it makes for a much better result. For example, a magazine has to be designed from scratch. First, the format is set (height and width), then the grid and the […]
Ad World
Ad World Advertising started at a naive state – when ad execs wanted to sell toothpaste, they would use a visual (a picture/illustration) of a smiling girl and a slogan of “brush your teeth like a Zebra” etc. This kind of advertising is naive, when the visual and the slogan deliver the same message and […]
Typography
Typography The most well-known visual culture is the Egyptian culture – all the letters were like paintings, some more abstract and others more figurative, that with time have been eliminated and reduced to abstract stains, whereas each stain poses a letter. The Hebrew letters are eternally inferior compared to the foreign typography, as for too […]
Color Theory
Color Theory Some claim that color cannot be taught, and there might just be something about it. Theoretically speaking, if you ask a group of people to color something in red, for example, you’ll get 25 different shades of red. Color is a subjective phenomenon (the color perception). It has several known aspects and several […]
Composition
Composition When a project is to be made on a certain format, such as A4 (21.9 x 29.7 cm, 8 x 11 in.), the entire area must be used. The background (which is white by default) also becomes a part of the message to be delivered; the designer has to consider whether it contributes to […]
Graphic Design Glossary
Graphic Design Glossary Logo – a company’s name designed as the company’s trademarkIcon – a company’s trademark, not including the company’s nameMonogram – Initials (IBM, CNN etc.)Pictogram – a conventional sign, e.g. a knife and a fork = a restaurantBrain storming – coming up with a concept in advertisingCollage – numerous photographs cut out and combined in one compositionPhoto-montage – two negatives […]
Introduction to Graphic Design
Graphic Design Introduction Graphic design is a form of art; it is part of art and not the other way around. Painting and Sculpting have existed since the stone age till this very day. In spite of that, all areas of design have only been introduced to humanity in the 19th century. Even though people […]
